The Story of ` Ad Allah states that ` Ad, the People of Hud, denied their Messenger, just as the people of Nuh did.

So, Allah sent on them,

عَلَيْهِمْ رِيحاً صَرْصَراً

Lexicological Analysis

The word سُعُر su'ur has appeared twice in this Surah. First it has appeared in verse 24 in connection with the people of Thamud where it is their own word, and means 'madness or insanity'. The second time, the word appears in connection with the punishment of the sinners where it is the word of Allah in the forthcoming verse [ 47] فِي ضَلَالٍ وَسُعُرٍ‌. Here the word سُعُر su'ur may also be taken in the sense of Hell-Fire. According to lexicologists, the word su'ur is used in both these senses.